Why PR?

Public Relations (PR) is about the relationship your organisation has with its public – how you publicise and build enthusiasm for your organisation and its achievements.

PR can help your organisation meet its objectives, reach its target audience and disseminate its message to that audience.

It is an investment that can yield tangible results that will contribute to your organisation’s success.

Mass marketing and advertising campaigns are becoming less effective as people become more discerning and de-sensitised to them. Carefully crafted PR is the news, therefore it appears to be a journalist's opinion or recommendation. It doesn’t come across as advertising.

It isn’t expensive either. There are various different levels of support available to reflect your budgets, activity and the commitment required.

However, in order for a PR campaign to work we do recommend an investment to cover at least two media releases per month during a period initially of no less than three months. This allows for a persistent and consistent campaign to be run on your behalf, which is the key to success.

Existing Porcupine PR clients, who have been our customers for more than four years, say that PR is an important tool when attracting new customers, maintaining existing clientele, recruiting and retaining new employees and gaining financial investment.

They also say it is vital with regards customer/user, stakeholder and key decision-maker relations.
Our clients are happy to recommend us and give verbal or written testimonials if required.