Social Media
Porcupine PR is developing a social media strand to its services.
It is able to use social media daily to get the word out about clients. Twitter, Facebook, YouTube and other social sites have become important tools for PR professionals.
Social media is used for conversational PR activity, to reach influencers, to empower clients and to promote products and services.
People discuss brands by the minute, 24/7, across numerous forms of social media. Nearly everyone seeks out opinions and recommendations online before making a purchase. These are seen as trusted sources of information more so than a company’s own website and a lot more so than advertising.
Assisting companies to engage in honest and meaningful conversations in social media will help increase sales through word of mouth.