Social media is used for conversational PR activity, to reach influencers, to empower clients and to promote products and services.
Twitter, Facebook, YouTube and other social sites have become important tools for PR professionals.
People discuss brands every second, 24/7, across numerous forms of social media. Nearly everyone seeks out opinions and recommendations online before making a purchase. These are seen as trusted sources of information more so than a company’s own website and a lot more so than advertising.
Porcupine PR believes that assisting companies to engage in honest and meaningful conversations in social media will help increase sales through word-of-mouth.
It is essential to have better Facebook and Twitter recognition (more followers, fans and interaction) and to actively use these daily to generate potential customer and sales leads. We can create bespoke plans for clients wishing to develop their social media activity.
Twitter is a real-time information network that can connect businesses to customers. Twitter provides the perfect platform to raise awareness, increase sales opportunities and actively engage with a wider online audience.
It is fast becoming one of the most influential direct communication channels available to businesses. People need to see/read/hear something at least three times via several sources before they react to it and a major influencer now is Twitter.
Facebook is a social networking service. It has one billion active users (October, 2012) and grows on a daily basis. Businesses that use Facebook are able to build relationships with their current customers and also reach new ones.
More than one billion people ‘like’ and ‘comment’ an average of 3.2 billion times a day. If your business uses Facebook and has a strong presence you will be part of these conversations.
Pinterest is an online pinboard-style social photo sharing website that allows users to create and manage theme-based image collections. About 80% of Pinterest users are female. It is currently driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.
Google+ is a social networking site. It was launched in June 2011 and was set to rival Facebook. It has 400 million registered users and 100 million are active on a monthly basis (September, 2012).