Retainer Relationship
Porcupine PR can provide an in-house style PR function for an agreed monthly retainer fee, based on a minimum three-month working relationship.
Porcupine PR will be available to you on an ad hoc daily basis during every normal working week, throughout the retainer period. This arrangement is the most beneficial to the client.
A retainer relationship can include the following items:
Media & public relations

-
Dedicated in-house style PR function
-
PR planning
-
Media contacts databases
-
Researching, writing and issuing media releases
-
Media liaison & events, such as media conferences
-
Crisis & media management
-
Collecting cuttings, additional charges will be made for this service depending on individual client requirements.
Social media
-
Set up Facebook, Twitter, Pinterest and any other social media accounts
-
Regularly update the social media accounts from wording in media releases
-
Work towards proactive plans to increase followers and friends by an agreed number and within a specific timescale
-
Look at ways of increasing sales opportunities via social media.
Photography
-
Manage clients’ monthly photography budgets
-
Brief and book photographers from our database of national press photographers
-
Some of our retainer relationships can include photography if requested
-
Clients can have use of our in-house photographer, who can travel up to a 50 mile radius from our offices to take photos.

Communication
-
Corporate, consumer & staff e-newsletters, printed newsletters & magazines
-
Brochures, reports & catalogues
-
External industry competition entries
-
Website wording & design advice
-
Internal management of the communication process for staff
-
Organising photography, design and printing as required.
Event management
-
Product, brand & new business launches
-
Corporate hospitality
-
Parties & social events - corporate/staff
-
Charity fundraising events
-
Royal visits
-
Shows and exhibitions
-
Media mornings and conferences
-
Publicising events – before and after.
"Public relations is far more than handling the press. It is a way of life."
Arthur W. Page, the father of modern day PR.
Porcupine PR can create your plan, in conjuction with you and your key personnel and give you the foundation from which you can successfully launch and promote your business..