Retainer Relationship

Porcupine PR can provide your company, organisation, charity or even yourself, as an individual seeking publicity, with an in-house style PR function for an agreed monthly retainer fee, based on a minimum three-month working relationship.

This arrangement is the most beneficial to the client. Porcupine PR will be available to you on an ad hoc daily basis during every normal working week, throughout the retainer period.

A retainer relationship can include the following items:

Media & public relations

• Dedicated in-house style PR function
• PR planning
• Media contacts database
• Researching, writing and issuing media releases
• Media liaison & events, such as media conferences
• Crisis & media management
• Organising photography
• Collecting cuttings, additional charges may be made for this service depending on individual client requirements.

Communication

• Corporate, consumer & staff newsletters & magazines
• Brochures, reports & catalogues
• External industry competition entries
• Website wording & design advice
• Internal management of the communication process for staff
• Organising photography, design and printing as required.

Event management

• Product, brand & new business launches
• Corporate hospitality
• Parties & social events - corporate/staff
• Charity fundraising event
• Royal visits
• Shows and exhibitions
• Media mornings and conferences
• Publicising events - before and after.

"Public relations is far more than handling the press. It is a way of life."

Arthur W. Page, the father of modern day PR.

Porcupine PR can create your plan, in conjuction with you and your key personnel and give you the foundation from which you can successfully launch and promote your business.

Training topics

• Devising media & PR plans
• Attracting media attention & writing media releases
• Liasing with the media
• Public speaking & presentation skills.