In today's society 'press releases' are now known as media releases. Information is distributed in many different media, not just via the press. For example, through websites, radio, television and social media.
We write following a journalistic style and the team has been trained as journalists would be. When the media receives a release written by us the news story is clear and the details precise. Everything a journalist will require will be within the text, making it easy to use our releases rather than those of a competitor.
Arthur W. Page, the father of modern day PR, 1939.