As a new business start up it is important to budget for marketing, but it is equally important to set aside money for public relations (PR) too.
As a new venture you’ll be trying to run every aspect of the business alone, so employing a PR firm creates one less thing to worry about.
PR helps to raise awareness and builds a strong brand that instils loyalty within customers.
It is an investment in your business’ future. It can help to define your business and keep it alive.
PR is much more cost-effective than traditional advertising as PR companies can reach a wide target audience and provide extensive coverage for your business.
However, we do not advocate clients stop advertising completely as PR is not about selling and more about awareness, although it can help generate interest in specific products and services.
It is possible with an integrated approach to marketing to get more for your spend by using PR.
It can bring new ideas, a fresh perspective and fast turn-around. Word about your business or product can be spread quickly and effectively.
By using PR, companies make use of their contacts and often have proactive publicity ideas you would never have thought of yourself.
They know who to target and will understand how best to convey your message.
Today many PR firms have branched out into social media and can now provide extensive coverage on different platforms.
If you put a good PR company in charge then you can expect your Twitter followers and friends on Facebook to rise and a good following to be built.
Search Engine Optimisation techniques can also be instilled within a business’ website and blog, leading to higher search engine rankings and more visitors. The best PR companies can help with all this too.