We often get asked to explain what social media is, how to use it and why use it.
Here’s our quick guide to three of our favourite ways of communicating online, starting today with Twitter. Pop back tomorrow for Facebook and the day after for Pinterest.
Twitter is a great way to keep in touch with your clients and customers around the clock. Businesses can respond quickly to interactions and post out short, snappy messages in an instant. It’s easy to let people know what’s going on that day or what your business has coming up in the future.
It’s good to promote your offers and services occasionally. It’s important to tweet interesting snippets and you can also link back to your blog or website within this.
While some may see the 140 character limit as tricky to get around, for businesses it’s a real positive as it forces you to make sure you push only the facts to your audience.
Twitter reaches a much wider audience than other platforms such as Facebook. Your message can reach your hundreds or even thousands of followers and in turn reach their followers and so on.
It’s almost never ending and with the use of hashtags you can project your message to an even more targeted audience.
The audience you can potentially reach is the real value behind Twitter. Build your followers and keep them sweet and you’ll be able to reach people across the world with your message, all for free.
Porcupine PR team