We think everyone should have an active and regularly updated blog – it’s an important part of any PR strategy for the 21st century.
Blogging gives you the perfect platform to show your customers the personality behind your brand name.
Having a blog is a great promotional tool enabling you to reach a huge audience of hundreds, thousands, even millions of people.
It is one of the quickest ways to spread the word about your business and once you have an established online presence people will keep coming back.
Potential customers want to know about the team behind the company they’re buying from, what they are like, what they do in their spare time and what they look like.
They want to hear behind-the-scenes stories, see photographs of you and your team and generally know just what is going on in your business.
A blog can allow you to reveal this sort of information in an informal way, while still maintaining a professional image.
It is a great way to feature your products and let your readers know more about them, leading to more sales and potential new custom.
Keeping your blog up-to-date is extremely important as people want to find out as much information about you as they can and there is nothing worse than discovering a blog that hasn’t been updated in months.
People think that you have closed down and this does not generate a positive feeling towards your company. Therefore if you’re unable to maintain it on a weekly basis then it is always good to get an external expert involved rather than risk your company’s reputation.
It is also important to make sure your blog is unique and interesting for people to read. Use good quality pictures (they are just as important as the words) with your text, link back to your business’ official website so people can discover what you’re all about and use keywords in your blog posts to keep your Search Engine Optimisation (SEO) high.
Unique and ever changing/updated content is also good for SEO, however it is important not to be too wordy as these days people have small attention spans and little time to read long posts.
The better your SEO, the higher your blog will appear in Google search rankings and the more visitors and future customers will discover your blog.
They allow you to gather vital information through competitions and surveys, which can then be used to tailor products and services.