Planning is essential if you want to run a successful and profitable organisation.
But a word of warning, ad hoc PR and marketing can be disastrous and will not launch you or your company on the road to financial stability or success.
So take some time out of your busy schedule to form a sensible plan with aims, action points, methods and desired results and stick to them.
You ought to have a general plan for your business – a planned and systematic approach with goals included for the running of the company. It should have elements of marketing and PR within it too.
For example, your overall business plan should require you to have knowledge of your market and customer and details of how you expect to make sales.
These pointers may be unsophisticated and lack depth but the outline information should be available to you and from this you can create your own PR and marketing plan.
Your plan should be at least a year-long. Though a three-year schedule detailing your aims and your methods, and when you hope to launch and achieve certain goals, would be the best.
But remember you do need to be sure of your return on investment, that your results are measurable and that you have resources (time and money) to put to the plan you have agreed to put in place.
Backers, banks and investors all like to see a sensible PR and marketing plan before they commit to a new venture.
If you are time poor and need assistance with creating a meaningful and impactful PR and marketing plan, we can help. We have extensive expertise in this field.
For a one off fee we can assist in creating a professional, realistic and sensible plan you can then work towards.
Porcupine PR team