If one of your New Year’s resolutions was to get to grips with social media this year to help with promoting your business, then here’s our little guide to Twitter and Facebook.
But always remember that social media interactions are exactly the same as those you might have at a traditional social gathering – don’t speak about yourself all the time and don’t make everything you say commercial or no one will want to spend too much time with you!
Twitter is a great way to keep in touch with your clients and customers around the clock. Businesses can respond quickly to interactions and post out short, snappy messages in an instant. It’s easy to let people know what’s going on that day or what your business has coming up in the future.
It’s good to promote your offers and services occasionally. It’s important to tweet interesting snippets and you can also link back to your blog or website within this.
While some may see the 140 character limit as tricky to get around, for businesses it’s a real positive as it forces you to make sure you push only the facts to your audience.
Twitter reaches a much wider audience than other platforms such as Facebook. Your message can reach your hundreds or even thousands of followers and in turn reach their followers and so on.
It’s almost never ending and with the use of hashtags you can project your message to an even more targeted audience.
The audience you can potentially reach is the real value behind Twitter. Build your followers and keep them sweet and you’ll be able to reach people across the world with your message, all for free.
While you don’t want to promote your competitors, it is important you share links and posts that you have found interesting and helpful. You never know, they may return the favour.
Wordy status after wordy status can get a bit boring. Why not brighten up your posts with a variety of images? Facebook allows you to attach an image to any status update and create photograph albums, so there’s really no excuse.
What’s better than an image? A moving image. Video content is becoming increasingly popular so if you’ve found a video you thought was interesting, why not share it? It’s also a good idea to share videos you’ve created so people can see what you’re all about.
Sharing facts and tips on Facebook is a great way to get people interacting with you. Why not share a little unknown fact about the business or a certain product? Interesting statuses get people talking.
There’s nothing worse than plastering your Facebook page with lengthy links. Use a URL shortener such as www.bit.ly to cut down your links and make them more user friendly.
Pop back soon for some more handy hints on how to get the most from your social media in 2017.
Porcupine PR team