If you are looking for opportunities to raise your profile on radio and television, get to know who the presenters and producers are. Listen to their programmes and find out which formats suit the style of what you want.
Decide what specific point you want to push – whether it’s a short, sharp piece for a news bulletin, or a softer, chatty item for the daytime schedules.
If radio and television seek you out, then make sure you are the right person for them to speak to and that you are able to do the interview.
If you’re worried about being interviewed, just remember, you know more about the subject than the interviewer probably does so…know what you want to say, make sure you say it and don’t be sidetracked.
If it’s a television news crew visiting your working environment, suggest a favourable location for the interview that shows it off to the best advantage – making sure that it is reasonably quiet and away from machine or traffic noise. If it’s in your office, take the telephone off the hook or divert calls for the duration of the interview.