Not sure what’s best for you? Here’s our handy guide to why PR represents a better return on investment than most methods of advertising…even those social media ads.
PR is a recommendation
PR helps form a favourable public opinion through the ‘implied endorsement’ of non-biased industry authorities - print and broadcast media journalists.
Consider what holds more weight - an advertisement about a new shop, hotel or restaurant opening or a positive article, written in editorial style about the hottest new place in town?
PR is cost effective
What can you get for £165 in the world of advertising that gets you in front of potentially millions of people on a local and national level?
Not a great deal really…But with us, for just £165 plus VAT you can have a one-off professional press/media release with press photography that can be sent to any media locally and nationwide depending on who you wish to target.
An advertisement may guarantee you space and you can say (within the boundaries advertising codes/laws of course) what you wish but how much does it cost (including time, design and additional resources not just the space paid for)?
Who sees/hears it and how many people? Does it give the right message? What does it convert to in terms of worth, return on investment and sales?
PR is credible
PR generates news coverage and news coverage builds credibility. People believe what they read in newspapers and magazines, what they hear on the radio and what they see on television. People are sceptical of what they see in an advertisement.
While it’s easy to toot your own horn. It’s more difficult to get someone to believe your claims through advertising alone.
Porcupine PR team