According to research, owners of small and medium enterprises (SMEs) are battling with the stresses and strains of keeping their businesses afloat because they are doing too much and becoming exhausted.
It’s not uncommon to hear about entrepreneurs lacking energy, getting headaches and experiencing back pain.
Our MD Rachel says: “Many UK bosses are trying to achieve a good work/life balance but need to be more watchful of their physical health.
“They are feeling the strains as they have been working through economic issues during the past four years and are still hesitant with regards whether the recovery has actually begun. As a result they are more focused on their business and less on themselves, and this is draining.
“One of the issues facing those that run smaller businesses is that employing staff is costly and, therefore, many try to be a Jack of all trades and this doesn’t work well.
“Within our business we seek the advice and help of experts from other companies when it comes to our computers and networks, our accountancy, legal and HR arrangements. We don’t claim to know about these things or that they are easy to do, we’re not the experts in these fields.
“We need professional help and seek the assistance of people with qualifications within these professions. As an SME you’ll also need professional help when it comes to promoting your business and one of the most cost-effective ways to do this is to hire a PR firm.
“We’re cheaper than having an employee on site with all the associated on costs and you can choose the level of support you wish to have from us, and add to it as and when you need it.”
The recent economic crisis has been stressful and SME owners are working longer hours in comparison to a few years ago.
“We’re now starting to see those proverbial green shoots of recovery and it has never been a better time to seek help from an expert to boost your sales. Taking on social media and the press, and doing it well is pretty exhausting.
“Being creative persistently and consistently is tricky when you have hundreds of other more pressing daily tasks to do, like going to the bank, staff training, sending out orders or liaising with customers and clients in other ways.”
Business leaders need to be aware of their individual stress tipping point and strive to avoid it by having in place some pre-emptive stress-management strategies in the form of both personal effort and sound business support.
“By taking on the sort of assistance we offer, you will feel mentally prepared to tackle the business challenges that face you on a daily basis and start to regain your work/life balance.
“The most successful entrepreneurs we know give priority to their physical health and know where they can get help and support if needed. They also have determination, focus and an unwavering commitment to grow. Seizing every chance that comes their way. And with our help the opportunities will just keep on coming.”
If you’re an SME thinking about taking on some PR support this year, please give us a call or contact us via email or social media for a free, friendly and informal chat over a cuppa. You can find all our contact details here or you can email Rachel direct via Rachel@porcupinepr.co.uk.
Worried we’ll be expensive? Our fees start from as little as £5 plus VAT at day for basic social media support and our basic retainer relationship fees start at £350 plus VAT per month on a three-month trial basis.