So you’ve created a Pinterest profile, you’ve re-pinned a few images here and there but now you’re wondering how you can really make your brand stand out from the others.
We’ve put together a couple of top tips you can follow to ensure you utilise Pinterest the best way you can.
Be visually appealing
Possibly the most important tip you can follow on an image-based platform. Creating various pin boards of pictures is fine but it’s also important to make sure they are visually appealing.
Choose the very best/prettiest picture you can as a default for the album. Colourful images, landscapes and delicious looking food always work well. It’s also a good idea to clearly label your pin boards and make them relevant to your brand in some way. For instance, you could create boards related to members of your team or some of your products.
Don’t leave your Pinterest page to gather virtual dust. It’s important to re-pin images every couple of days so your followers know you’re still around and can interact with you. Staying active also means your images will appear on your followers boards more often and they’ll be more likely to re-pin you.
Pin images that will attract and inspire potential customers
Make sure you’re pinning images that attract potential and existing customers and inspire them in some way. Have a think about their interests and what they might like to see.
Pintiquette is key
As with all other social media platforms it’s important to have manners. Thank people for re-pinning or following you. It’s also important to give credit if you’re uploading other people’s images and make sure you have their permission.
Connect and interact
Re-pinning images is the highest form of flattery on Pinterest. You can also leave a comment, which makes way for some interaction between your brand and a potential customer.
Pin to win
A good way to increase popularity for your brand is to hold a competition. People will always be more inclined to interact with you if there’s some kind of incentive for them. You could simply ask followers to re-pin an image or create a board of certain images and pick a winner at random to receive a prize.
It’s important to treat Pinterest just as you would with any other social media platform, such as Facebook and Twitter, and dedicate the time to maintaining your profile, re-pinning images and interacting with people. If you follow our top tips we’re sure you’ll be gaining new followers in no time and be well on your way to being a brand people take notice of.
Porcupine PR team