Too many social media campaigns are short-term and low-budget and no one is measuring their impact on sales, market share or other financial metrics. Are you getting a return on investment (ROI).
If you are taking the plunge into the world of social media, you need to apply the same seriousness of planning, budgeting and measuring as you would any other business activity.
Make sure you don’t fall into the trap of starting off well but then losing your persistent and consistent approach. All too often we find people think small-scale, short-term and have no idea if what they are doing is effect.
If you are to do well with social media you need to have ambition and rigour in all you do and you can’t give up a few weeks in or all your good work up to then will be for nought.
In order to succeed in social media you need to: