When you started your firm I am sure you had a business plan, a set of objectives and targets to reach, an idea of costs and your company’s ethos.
If you’re a marketing professional employed to attract customers and drive sales to a firm then you too should have a plan of action to work from for your employer.
Whatever your role in the business, the reason you are reading this is because you need help working out how to drive your organisation forward and how to use all forms of communication to help.
What you need is a communication strategy to ensure you are clear on what to do when. We create these plans to help our clients secure the best in media coverage and to explore all opportunities.
A PR plan enables you to think about what you want to say about yourself, your company, service or product. It pinpoints the audience you wish to reach, the traditional and social media they read/listen to/watch and what techniques you can use to target them.
We collectively have more than 60 years’ experience in writing PR and social media plans and strategies that are bursting with creativity and story ideas designed to attract the attention of journalists.
We have honed our skills and experience to produce some of the best campaigns around. We only write plans for our clients, but here are the basics for you to use to have a go at writing your own too.
What should be in your plan?
But at the end of the day this is a full-time job so it might be an idea to call in the experts…