Consider what holds more weight - an advertisement about a new shop, hotel or restaurant opening or a positive article, written by a respected journalist about the hottest new place in town?
Public relations (PR) helps form a favourable public opinion through the ‘implied endorsement’ of non-biased industry authorities – online, print and broadcast media journalists.
PR generates news coverage and news coverage builds credibility. People believe editorial they read online, in newspapers and magazines, what they hear on the radio and what they see on television.
By generating multiple story angles, designed to reach different media, you enhance the number of online, published and broadcast stories about your business. And each of these stories educates the public about your product/service.
The cost of hiring us to produce press releases and get them placed in media is a fraction of what you’d pay for advertisements too. In addition, the articles a press release generates may be viewed by a larger audience since consumers tend to pay more attention to stories than advertisements unless they are looking for something that is specifically being advertised such as a car for example.
A well-placed PR story can reap benefits for an extended period. The fundamental PR strategy is to place a story in one publication and move it up the ladder to another magazine or newspaper, or transfer it to another medium such as radio or television.
Consumers often save links on devices, print off or cut out and keep articles they read. Also, a copy of the publication containing your article can be passed around in person or via email or social media. Good news!
Porcupine PR team