A strong and consistent PR strategy will work wonders for the promotion of your business or product and it can be relatively cheap to do too.
Targeting the correct media is one of the most important steps you need to take if you want to see awareness of your product or brand increase, so we’ve come up with three simple points you can follow for top notch targeted media relations.
Who to target
You need to determine who your target audience is and where they might get their news and information from.
Compiling media lists of different newspapers across the country is a great idea but you will also need to create lists of relevant magazines, trade publications, radio stations, websites and newsletters as well as bloggers to make sure you’ve covered the entire media spectrum.
What to target media relations with
Most importantly you should be targeting the media with what they need most, news. What is new about your business?
Have you recently launched a new product? Are you hosting an event or are you supporting a charity in some way? These are the sorts of newsworthy stories journalists want to hear about.
Why are you targeting the media?
You should outline exactly what it is you are trying to accomplish when targeting the media, are you looking to break into a new market or promote a new product, service or an event?
When sending out media releases about your business or product it’s important to make sure you are sending only to those journalists or publications that will cover your industry or area news. A fashion journalist won’t be interested in hearing about your business’ new charity partnership.
If you follow our three Ws before sending out your media releases you will be more likely to be targeting the correct people, with the most relevant message and gaining yourself great coverage. For more tips on gaining editorial coverage, please click here.
We also offer a PR angels service for startups and small businesses that need some professional help but don’t have massive funds. Please click here.
Porcupine PR team