It wasn’t that long ago that we were celebrating the national Big Butterfly Count and working on releases for one of our clients on the topic but that got us thinking…
To the general public adverts are like butterflies – they have very short life spans and are forgotten very easily.
But with professional, creative and well–managed PR things can be very different.
A well-placed story can keep on giving months and often years after it was placed by the PR agency.
The basis of a PR strategy is to place a story in one publication and move it up the ladder to another magazine or newspaper, or transfer it to another medium such as social media, the radio or television.
Consumers often cut out and keep articles they read. Also, a copy of the publication containing your article can be passed around, mailed or generally distributed to customers and other contacts.
This can be achieved more and more these days with email, web-links and social media.
You can even use PR within your e-newsletters. This is another way to get in touch with customers and prospects.
They like to be informed about special accomplishments and kept up-to-date on both you and your company.
But if you don’t have time to put together your own e-newsletters, email marketing or social media activities because you’re too busy running your business or focusing on our marketing jobs, then we can help.
We’re experts in this field and put together e-shots for clients regularly. If you’d like to have a free, friendly and informal chat, get in touch we’d love to hear from you!