Think about your audience and what will interest them and then tailor your posts to this.
Make a list of companies or people to ‘follow’ on Twitter these could be media related, local businesses or national companies that don’t clash with you. You will probably find a few of them will follow you back in return.
Create a monthly plan of ideas and potential posts. These could be posts about local events, a weekly top tip, comments on interesting news or stories/articles.
It is good to try and tweet or post a Facebook status once a day, so forward planning is key. On Facebook it is possible to schedule your posts so you could do a month or couple of weeks worth in one go. The same can be done for Twitter using an application such as TweetDeck.
On Twitter it is a good idea to try and re-tweet something relevant to your business at least every other day or more.
Take a look at what other companies are doing as this can help you get a feel of the sort of things you should be posting.
Make sure you check your accounts periodically throughout the day to ensure you don’t miss any comments from your followers or friends.
Resist the urge to link your Facebook and Twitter accounts. It is a good idea to keep the two separate as any tweets that go over the 140 characters limit will link people back to your Facebook page so they can see the whole thing and this can be annoying for your followers.
Never set up an auto-respond on Twitter. This will give the impression that you don’t have time to interact personally with your followers.