A major misconception of PR is that media exposure is only beneficial if it appears in the national media.
Landing a story in a national publication or on a prominent television or radio show is certainly reason to cheer – and it will provide valuable publicity that an advertisement could never achieve. But an effective public relations campaign starts closer to home.
Chains of small weekly and daily newspapers, major metropolitan newspapers and county magazines are among the media outlets that are ideal targets for stories. And they don’t just have to be local to you.
Remember, the goal of a PR campaign is to create and maintain a buzz about your business, building your credibility, positioning yourself in the market place while saving you money over traditional advertising.
Combined local and regional media outlets have a circulation and readership, and viewer and listener numbers, which overshadow any national media.
It is possible to get coverage all over the UK with these publications/outlets if releases are skewed appropriately to suit the media in question.
For just £165 plus VAT you can have a one-off professional press/media release with press photography that can be sent to any number of media locally, regionally and nationally, depending on who you wish to target.