Some people think they can write a press release, send it to the media and watch the publicity from published and broadcast stories pour in. If only!
Effective PR is an art that involves writing well-crafted press releases with story angles that interest the media and having and maintaining the contacts to be able to place it.
There is nothing more irritating to reporters than receiving poorly written press releases without newsworthy angles.
And once you have annoyed the media it is very difficult to get back in with them and to foster a good working relationship for the future.
This is why hiring a professional, hardworking and creative agency with expertise and contacts to create and implement your PR campaign is a good idea. They do the work while you focus on your core business.
But if you do want to go it alone, get some training and acquire some know-how and skills first.
We offer bite-size courses for people wanting to find out more about PR and how to best use it for their own businesses.
Porcupine PR team