Pinterest has been quietly working its way up the social media hierarchy. The pinboard-style, photo sharing platform allows you to create collections of images and videos based on different themes.
Pinterest is all about thinking visually and it can contribute to the way potential clients see your business. Your pinned photographs can tell your stories and create great exposure and a buzz around your products.
Why not pin newsworthy images and encourage your followers to let you know their thoughts and opinions, while linking them back to a full blog post about it or to your website.
Pinterest is a great tool for giving some personality to your business. Share ‘behind the scenes’ photographs from the office/shop floor or document events for the whole world to see. Encourage employees and clients to re-pin your images and help spread the word about your business.
Adding a ‘pin it’ button to your website or blog allows people to share their favourite posts/pictures with the rest of the world, helping to spread your message further.
While it’s certainly no Twitter or Facebook, it is important for businesses to invest some time in Pinterest.
We’ve just completed a series of social media blogs. If you have missed either of the previous ones on Twitter or Facebook, please click here .
Porcupine PR team