Every firm, regardless of it type or size, has a reputation to uphold that ultimately effects its success. This image is exuded via the company’s daily connections with its customers, suppliers, employees and the community in the geographical area where it is based.
Every business can develop its reputation using PR. The image of any company is invaluable asset.
Q. I run a new web-based home wares retail website and my target market is predominantly female homeowners aged 30 plus, why should I use PR to attract new customers and sales opportunities?
A. How do people find you? At the moment, they may do a search engine search for a product and from that they will also find everyone else who sells the same product. The competition is tough and it’s likely to get tougher in 2018 if you are relying on this method only to solicit new business. PR is the answer.
There are lots of national consumer magazines that feature pages on home products and they are read by your target market. If each magazine has an average readership of more than 30,000 people, using PR to get free editorial coverage in these publications will give you access to millions of potential customers. This will generate much needed awareness of your company, its exact web address, what it does and offers, and it will also promote sales leads.
Q. Is PR an expensive luxury service reserved for larger companies with big budgets?
A. PR is an investment that can yield tangible results that will contribute to your business success. As mass marketing and advertising campaigns dwindle as people become more discerning and de-sensitised to them, PR is becoming more important. PR is editorial or news, therefore it appears to be the recommendation of a trusted source, the impartial journalist. It doesn’t appear to be blatant advertising.
It doesn’t have to be expensive. There are various different levels of support available to reflect budgets, activity and commitment required. However, in order for a PR campaign to work we do recommend an investment to cover at least two media releases per month during a period of no less than three months initially. This allows for a persistent and consistent campaign to be run on your behalf.
Q. I keep losing out to a competitor who is better known than my company as its name appears everywhere, what can I do?
If you have recently lost out to a competitor because your company’s name and reputation, no matter how good it is, is not well-known or because the potential customer didn’t realise your firm offered the same products or services they were looking for, then it’s time you looked seriously at PR. The promotion of your company’s good reputation needs some serious attention from a professional PR agency with the experiences, contacts and resources to help you out. Call us today and find out how we can help immediately.
Consider what holds more weight - an advertisement about a new shop, hotel or restaurant opening or a positive article, written by a respected journalist about the hottest new place in town?
Public relations (PR) helps form a favourable public opinion through the ‘implied endorsement’ of non-biased industry authorities – online, print and broadcast media journalists.
PR generates news coverage and news coverage builds credibility. People believe editorial they read online, in newspapers and magazines, what they hear on the radio and what they see on television.
By generating multiple story angles, designed to reach different media, you enhance the number of online, published and broadcast stories about your business. And each of these stories educates the public about your product/service.
The cost of hiring us to produce press releases and get them placed in media is a fraction of what you’d pay for advertisements too. In addition, the articles a press release generates may be viewed by a larger audience since consumers tend to pay more attention to stories than advertisements unless they are looking for something that is specifically being advertised such as a car for example.
A well-placed PR story can reap benefits for an extended period. The fundamental PR strategy is to place a story in one publication and move it up the ladder to another magazine or newspaper, or transfer it to another medium such as radio or television.
Consumers often save links on devices, print off or cut out and keep articles they read. Also, a copy of the publication containing your article can be passed around in person or via email or social media. Good news!
We’ve been appointed to handle the PR for The White Hart in Weston in Gordano.
www.whitehartwig.com is owned by husband and wife team, Chris and Mike Yeatman. They renovated and re-opened the pub in 2015 after it had been closed for two years.
The couple, who also own and run the tapas bar and restaurant Venga in Portishead, and their 30-strong team wanted to create a unique experience for visitors and diners and have developed an outside garden area that includes a large central tepee with fire pit, a rum shack and an open-air pizzeria kitchen. They also have on site an artisan bakery.
We will be looking after Venga’s PR as well and helping promote its loft apartment, which is available as a holiday let.
Venga offers informal dining and an authentic Mediterranean experience. The menu is freshly prepared, sourcing ingredients from as nearby as possible.
For further details, please visit www.vengauk.co.uk.
If you’d like to receive media/press releases and professional photographs for this client and aren’t already on our media lists, please don’t hesitate to get in touch.
We’ve just recently started work for a new high-end online retail client.
We’re working on PR and social media activity, as well as product and PR photography and creating an e-commerce website for Azalée.
It offers contemporary, luxury interior, homeware and gift items, many of which have been handcrafted.
Azalée aims to provide unusual quality design-led pieces for the home that are useful, as well as stylish and beautiful.
It offers the perfect environment for anyone who prefers a boutique shopping experience and who appreciates an attentive, client-orientated, expert-led service.
Featured pieces, which include ceramics, glassware, table decorations, cushions, lamps, shades, occasional tables, chairs, small storage items and cabinetry, candles and tea light holders, are casual, elegant, simple, sophisticated, stylish, luxurious and unusual, and are sourced from around the world.
French entrepreneur, Richard Gouget, is behind the new online interiors shopping experience and helping to provide the interiors expertise within the store is Bernay Laity. Richard has expertise covering a whole host of areas having previously been involved with numerous ventures including running a highly successful business operating within the hospitality industry. He brings with him a wealth of business acumen.
Bernay has more than 20 years’ experience in interior design and decorating and is an established colour expert.
She is a former guest lecturer for colour theory, colour psychology and trend forecasting at KLC Design School, London, and has written and contributed to articles for Real Homes, Etc. and the Sunday Mail YOU magazine. Bernay has also appeared on BBC Radio and UK TV Style.
The Azalée online shop will offer nationwide mail order via www.azaleeinteriors.co.uk from early September.
Porcupine PR team