Professional networking platform LinkedIn currently has more than 230 million users.
The website is packed full of people working in all sorts of professions, making it the perfect place for you to do some bragging about your business.
LinkedIn is a powerful marketing tool for your company so we’ve come up with a few tips and tricks you can follow to make the most of your online profile so it’s easy to discover for people using search engines.
Complete your profile
One of the most common mistakes people make on LinkedIn is not filling in their profile completely. The more details you are able to provide then the better chance you have of being noticed by potential business partners or customers.
Make sure you include relevant information such as skills, job titles and business and job descriptions as well as profile pictures. Using keywords in your descriptions is also a great way to boost your exposure.
Backlinking is a cheeky way of increasing your LinkedIn profile visibility. Make sure you include links to your Facebook and Twitter pages, your blog and your website in your LinkedIn profile and vice versa.
Personalise your URL
Every LinkedIn profile receives a default URL address but who can deal with typing a random string of numbers and letters into the address bar? It’s always a good idea to personalise your URL/web address to accurately represent your organisation.
This not only makes you more search engine friendly but people will be more willing to type this into the bar in an attempt to search for your profile. The best URL to use is LinkedIn.com/YourCompanyNameHere.
Another common mistake is individuals or businesses keeping their profiles private. Keeping your profile private defeats the object of LinkedIn entirely. How do you expect anyone to find you if you’re hiding in the darkest depths of the Internet?
Having a public profile makes it much easier for potential customers, clients and search engines to find you. If you’re running a business then the chances are most of the information that will be in your profile is already out there on the World Wide Web anyway so there’s no need to make your profile private.
We hope these handy hints will help you publicise your profile more efficiently. Like any other social media platform it’s also important to keep your LinkedIn profile regularly updated with information, news stories and new images.