A SHOP in Wellington will be launching a charity Christmas wishing tree at its annual late night shopping evening next month (November, 2017).
The Emporium Somerset on Mantle Street is inviting people to write their wishes on a cardboard star in return for a charitable donation to The Silver Line during its event on November 2.
Cato Cooper, Co-owner of The Emporium Somerset, which includes more than 50 different shops across three floors, selling thousands of home and gift items, explained: “The Silver Line is our chosen Charity of the Year and this year we have decided to launch a Christmas wishing tree to help raise money for it. Customers will be invited to write their wishes on a card star, which we will provide, and tie these to our tree in return for a donation to the charity.
“The first chance for people to start hanging their wishes on the tree will be during our late night festive shopping evening on Thursday, November 2 from 6pm until 8pm.
“Representatives from The Silver Line will be in attendance to chat to our customers about the amazing work it does with lonely and isolated older people, including its phone and befriending services. We will have collection tins in-store and donations from our Christmas wishes campaign will simply be added to the money collected in these boxes.
“We hope lots of people come along to pop their wishes on the tree and we also hope all of them come true! Customers will be able to make their wishes until Christmas Eve, December 24 and we will donate all of the money raised to the charity in 2018.
“As well as having the opportunity to do their bit for charity, people will also be able to browse the shop out of normal opening hours and do a spot of Christmas shopping from the wonderful festive ranges from our shop owners. There will also be a free glass of mulled wine on arrival.”
The Silver Line operates the only national, free, confidential helpline for lonely and isolated older people, open every day and night of the year, as well as volunteer-led telephone and letters friendship schemes.
Since launching in November 2013, the helpline has received more than 1.5 million calls and demand for the service keeps growing. It currently receives more than 10,000 calls a week – around one every minute, and more than 68% of calls are made during the night or at weekends when other services are shut. Ninety percent of callers live alone and more than half of them speak to no one else, sometimes for days or weeks at a time.
Dame Esther Rantzen, The Silver Line’s Founder and President, said: “Last Christmas the overwhelming surge in daily call volumes to the helpline, which exceeded our most generous projections, left us unable to answer around a third of calls made between December 24 and January 2. Heartbreakingly, this meant more than 5,000 callers were left entirely on their own when they desperately needed someone to talk to, at a time when most of the nation spends enjoying the company of friends and family.
“As demand for our services continues to grow, all the signs are that, sadly, Christmas 2017 promises to be yet another record for us, but in order to cope with the anticipated spike in call volumes, and avoid a repeat of last year’s scenario, we urgently need donations to cover our rising running costs.
“As a charity, we rely entirely on voluntary donations to keep going. I want to take this opportunity to thank The Emporium Somerset for making us their Charity of the Year and, along with all their shoppers, supporting our fundraising efforts – thereby helping us support those who need us most. And of course we hope you all enjoy what promises to be a wonderfully festive evening!”
The Emporium Somerset is home to more than 50 shopkeepers selling thousands of homeware, garden and gift items.
Housed in a Victorian chapel, it stocks cards, home accessories, furniture, home and garden wares, knick-knacks, plants, fresh flowers and a small selection of children’s toys.
Cato added: “Our store is fresh, vibrant, light and airy with lots of inspirational, contemporary items, as well as traditional and vintage ones.
“Most of our shopkeepers’ products are either handmade here in the Westcountry, sourced from other British craftspeople and makers, or from ethical and Fairtrade companies. So, there are plenty of unusual items here for people to have a look at and they are reasonably priced too. By buying from us, shoppers are supporting the very backbone of the nation’s economy – small, independent, local businesses.”
As well as running the store, Cato also specialises in restoring furniture and runs a paint and home accessories studio and workshop in-store.
People will be able to pop their wishes on The Emporium Somerset’s Christmas wishing tree and take part in some late night Christmas shopping on Thursday, November 2 from 6pm until 8pm.
For further details, please call The Emporium Somerset on 01823 660076, email email@example.com or visit www.theemporiumsomerset.co.uk.
Every firm, regardless of it type or size, has a reputation to uphold that ultimately effects its success. This image is exuded via the company’s daily connections with its customers, suppliers, employees and the community in the geographical area where it is based.
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Consider what holds more weight - an advertisement about a new shop, hotel or restaurant opening or a positive article, written by a respected journalist about the hottest new place in town?
Public relations (PR) helps form a favourable public opinion through the ‘implied endorsement’ of non-biased industry authorities – online, print and broadcast media journalists.
PR generates news coverage and news coverage builds credibility. People believe editorial they read online, in newspapers and magazines, what they hear on the radio and what they see on television.
By generating multiple story angles, designed to reach different media, you enhance the number of online, published and broadcast stories about your business. And each of these stories educates the public about your product/service.
The cost of hiring us to produce press releases and get them placed in media is a fraction of what you’d pay for advertisements too. In addition, the articles a press release generates may be viewed by a larger audience since consumers tend to pay more attention to stories than advertisements unless they are looking for something that is specifically being advertised such as a car for example.
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HOME cooks looking to take some time out from the kitchen this Christmas Day (2017) can bring friends and family to dine at The Bower Inn on the big day instead.
This week (October 9), the award-winning boutique hotel, restaurant and pub in Bridgwater has officially revealed its three-course menu for December 25 and is now taking bookings.
Head Chef, Tom Jones explained: “Christmas Day can be very stressful if you’re the one in charge of all the cooking. We open on Christmas Day so that people can have a break from the pots and pans and all the washing up. We’re happy to do the work, so you can have a laid-back morning, opening presents and enjoying your time with your loved ones.
“This way after lunch, there’s no bickering about the tidying up either and you can just go home and relax in front of the TV! Coming for a meal out means no one has to feel under pressure to get things done.
“Our Christmas Day Menu celebrates the very best of Westcountry and Somerset-sourced ingredients, and looks set to be a wonderful way for those wishing to have some time off from the chores and a stress-free lunch out on the big day.
“Full details regarding the menu can be found on our website www.thebowerinn.co.uk/eat/eat.html but rest assured we’ve got all the traditional favourites including turkey with all the trimmings and Christmas pud. For those who aren’t keen on these dishes, we’ve lots of other options available too with special dishes in each course for vegetarians. There’s also a fish main course if you’d prefer that too. All our dishes are made in-house from the very best fresh ingredients that we are able to source locally.”
The Bower Inn’s owners, Peter Starling and Candida Leaver, took over The Bower Inn, which was a rundown and empty country pub, in 2010 and have spent the past seven years refurbishing it and rejuvenating the business.
Tom added: “They’ve created a successful pub, restaurant and boutique hotel with an excellent reputation for ambience and food. We work hard as a team to deliver the very best in customer service too.
“We’re open throughout the week, serving seasonal dishes with ingredients sourced from nearby. We serve lunches daily, except Monday, and are open every evening for dinner. We now have 16 beautiful and individual hotel rooms that are cosy and comfortable, and we offer B&B accommodation as well.”
For further details about The Bower Inn’s Christmas Day Menu, please call 01278 422926 or visit www.thebowerinn.co.uk. Booking is essential. The meal costs £70 per person, children aged 14 and under are charged at £34 per head, for a three-course menu.
Porcupine PR team