A strong and consistent PR strategy will work wonders for the promotion of your business or product and it can be relatively cheap to do too.
Targeting the correct media is one of the most important steps you need to take if you want to see awareness of your product or brand increase, so we’ve come up with three simple points you can follow for top notch targeted media relations.
Who to target
You need to determine who your target audience is and where they might get their news and information from.
Compiling media lists of different newspapers across the country is a great idea but you will also need to create lists of relevant magazines, trade publications, radio stations, websites and newsletters as well as bloggers to make sure you’ve covered the entire media spectrum.
What to target media relations with
Most importantly you should be targeting the media with what they need most, news. What is new about your business?
Have you recently launched a new product? Are you hosting an event or are you supporting a charity in some way? These are the sorts of newsworthy stories journalists want to hear about.
Why are you targeting the media?
You should outline exactly what it is you are trying to accomplish when targeting the media, are you looking to break into a new market or promote a new product, service or an event?
When sending out media releases about your business or product it’s important to make sure you are sending only to those journalists or publications that will cover your industry or area news. A fashion journalist won’t be interested in hearing about your business’ new charity partnership.
If you follow our three Ws before sending out your media releases you will be more likely to be targeting the correct people, with the most relevant message and gaining yourself great coverage. For more tips on gaining editorial coverage, please click here.
We also offer a PR angels service for startups and small businesses that need some professional help but don’t have massive funds. Please click here.
Never under estimate the power of an image. A great photo can make a big difference to whether or not your story gets covered, particularly in local newspapers.
Editors want to make their publications look good, they need around three photographs per page and their resources with regards photographers tend to be minimal, so if you/we can help with that, it’s great news all round.
Newspapers like a posed photograph and a format that is very different to home snaps. Please be aware of this.
For the best results we always advise using a professional photographer to take a photo to go with a release.
However, you can also invite the media to send their own photographer to events. If they do attend, be as helpful and positive as possible.
They will probably require staff to be in photos, so provide representatives who promote a good positive image of the business, are smiley and in branded uniform.
VISITORS to a Somerset garden centre have helped raise £500 for a national children’s charity (August, 2016).
Monkton Elm Garden & Pet Centre has counted the money raised through its recent tea party event and donated £500 to Barnardo’s to help with the work it does.
Andrew Pitman, Store Manager at the award-winning, independent, family-run garden centre at Monkton Heathfield near Taunton, said: “Our recent tea party was a huge success and we have been busy counting the money donated on the day and we’re thrilled to have raised £500 for the charity.
“We’d like to say a huge ‘thank you’ to all of our very generous customers, who never let us down when it comes to helping charities. This is just the start of our fundraising efforts as we hope to raise lots more through the rest of the year for this extremely worthy cause.”
The donation will be used to support some of the services provided by Barnardo’s in Somerset.
In the area the charity is responsible for the Family Link Service, which supports children with complex health needs or life-limiting conditions and the Mandala Therapy and Play Service, which offers specialised therapeutic support to children who have experienced trauma or abuse.
Barnardo’s also works in partnership with Knightstone Housing Association to deliver the Somerset Integrated Domestic Abuse Service to support families with children who have experienced domestic abuse.
Sharla Moolman, Team Manager from the Family Link Service at Barnardo’s, said: “We’re absolutely thrilled with the donation from the garden centre and would like to say a huge ‘thank you’ to every one of their generous customers who donated during the tea party.
“We’re really looking forward to working with the garden centre again in the future.”
For more information, please call the garden centre, which is located just off the A38 at Monkton Heathfield between Bridgwater and Taunton, on 01823 412381, visit www.monktonelmgardencentre.co.uk, log on to www.facebook.com/Monktonelm or follow the company on Twitter by visiting www.twitter.com/Monktonelm.
QUIZZERS from Somerset can test their general knowledge and help raise money for two charities during a quiz night at a farm shop in the county next month (September, 2016).
The Charity Quiz & Supper Evening will take place at Rumwell Farm Shop & Cafe on Friday, September 16 from 7pm in aid of the Somerset Unit for Radiotherapy Equipment (S.U.R.E) and the Dorset & Somerset Air Ambulance.
Anne Mitchell, Joint Owner of the farm shop, which is located on the A38 between Taunton and Wellington, explained: “As our quiz evenings are proving a huge hit with our customers we decided to host a third and final quiz night for the year. This time we will be hosting the event in aid of both our charities of the year S.U.R.E and the Dorset & Somerset Air Ambulance.
“The Charity Quiz & Supper Evening is a great opportunity to get together with a group of friends, maximum eight people per team, and be the winner of the Rumwell Cup and a whole host of other fantastic prizes too.
“There will be a raffle during the evening as well, with a selection of prizes from our shop, local suppliers and friends, with all proceeds being donated to the charities. We’re also asking for a £1 donation per person on the night for the quiz, which will be matched by us and split between the charities.
“The supper is £10.95 for two courses. Our butchers will be providing us with a selection of their handmade tasty sausages, which we will be serving with chips, mashed potato and roasted vegetables with proper gravy. Vegetarian sausages will also be available. To follow will be a choice of three desserts or ice-cream. To book your table for the quiz, please call us on 01823 461599 extension four.”
S.U.R.E is a registered, independent charity based in Taunton. Its objective is to raise funds to help provide top class cancer diagnosis and treatment at the Cancer Centre known as the Beacon Centre at Musgrove Park Hospital in Taunton.
S.U.R.E has already committed to funding more than £70,000 of projects at the Beacon Centre in 2016 with a further £40,000 of projects waiting for final quotes before they can be confirmed. This includes providing a new Cancer Patient Counselling Centre in a separate building near to the Beacon Centre and the equipment to provide a dedicated single number Cancer Patient Telephone Advice Line.
The Dorset & Somerset Air Ambulance launched in March 2000 and has flown more than 11,000 missions, many of them life-saving.
Its operational costs are more than £2 million a year and the approximate cost per mission is £2,500. With public support it is also able to purchase specialist pieces of equipment that aid its paramedics’ training and help to save lives across the two counties.
Rumwell Farm Shop is an independent, family-run, award-winning business owned by the Mitchell family. It was originally a potato store, when David and Anne Mitchell began selling their potatoes and free range eggs at the gate.
Due to customer demand, the range of products soon increased and the farm shop grew into the place it is today. David and Anne’s sons, James and Jack, are now also involved in the business.
Rumwell Farm Shop has a traditional butchery counter selling free range pork and Aberdeen Angus beef reared just four miles away on the family farm. There is also a delicatessen, bakery, jam kitchen and food hall.
Home grown potatoes are also still available as well as everything from fruit, vegetables and groceries to plants, flowers, gifts and cards.
The Rumwell Cafe, which opened in May 2015, is able to seat approximately 80 people. The food prepared in the cafe kitchen is sourced from the farm shop, the Mitchell family farm and regional suppliers.
Families are welcome to the cafe and there is a menu especially for children. The cafe also serves afternoon teas, carvery on a Sunday and is licensed to sell alcoholic beverages. To add to this, it also has a separate gluten free menu.
The Charity Quiz & Supper Evening will take place at Rumwell Farm Shop on Friday, September 16 from 7pm.
For more information, please call Rumwell Farm Shop, which is located in Rumwell between Taunton and Wellington, on 01823 461599, visit www.rumwellfarmshop.com, follow the company on Twitter at www.twitter.com/rumwellfarmshop or log on to www.facebook.com/Rumwellfarmshop.
Porcupine PR team