TWENTY members of staff at a farm shop in Somerset cycled 20 miles last Sunday (May 21, 2017) and raised £1,500 in aid of its two charities of the year.
To tie in with Rumwell Farm Shop’s 20th anniversary and to raise money for St. Margaret’s Hospice and Escape Support Group, staff took part in the bike ride on Sunday, May 21.
Anne Mitchell, Joint Owner of the farm shop, which is located on the A38 between Taunton and Wellington, said: “We wanted to do a team fundraiser for both the charities, which also linked in with our 20th anniversary and the bike ride seemed like a great idea and something that all the team could take part in.
“It went really well and some of the team even did the ride in fancy dress. Everyone finished the 20-miles but some of us are a bit stiff now. The route started and ended at the farm shop. We cycled to Hillfarrance, Oake and Halse and on to Ash Priors to Fitzhead and then headed home via Milverton and Nynehead.
“We had some keen cyclists in the group but others were beginners so we had a mixed bag but it was just great to see everyone so keen for the fundraiser.
“We’re delighted to have raised £1,500 from the sponsored bike ride. This was split between St. Margaret’s Hospice and Escape Support Group. We would like to say a huge ‘thank you’ to everyone who donated.”
St. Margaret’s Hospice as a charity, has been at the heart of Somerset’s community, for more than 37 years, delivering high quality, responsive and compassionate care to patients and their families facing a life-limiting illness.
Last year St. Margaret’s Hospice, which is based in Bishops Hull, cared for more than 3,200 people across Somerset. To provide this care they need to raise in excess of £7.5 million. Without the generous support of the community, thousands of people facing the challenge of a life-limiting illness would struggle to receive the care and support they need.
Escape Support Group, which is based in Taunton, has been supporting families who have a child, or children, with disabilities or specific individual needs in the Somerset area for 17 years.
Escape’s main aim is to provide fun activities, allowing children the opportunity to experience a positive childhood where they are integrated fully, and are able to share experiences that will enhance and enrich their lives, which other children and families may take for granted.
Escape offers support to families who have a child, or children, with any form of additional need or disability, no matter how mild or severe. A diagnosis is not required to become a member.
Rumwell Farm Shop is an independent, family-run, award-winning business owned by the Mitchell family. It was originally a potato store, when David and Anne Mitchell began selling their potatoes and free range eggs at the gate.
Due to customer demand, the range of products soon increased and the farm shop grew into the place it is today. David and Anne’s sons, James and Jack, are now also involved in the business.
Rumwell Farm Shop has a traditional butchery counter selling free range pork and Aberdeen Angus beef reared just four miles away on the family farm. There is also a delicatessen, bakery, jam kitchen and food hall.
Home grown potatoes are also still available, when in season, as well as everything from fruit, vegetables and groceries to plants, flowers, gifts and cards.
The Rumwell Cafe, which opened in May 2015, can seat approximately 80 people. The food prepared in the cafe kitchen is sourced from the farm shop, the Mitchell family farm and regional suppliers.
Families are welcome to the cafe and there is a menu especially for children. The cafe also serves afternoon teas, carvery on a Sunday and is licensed to sell alcoholic beverages.
For more information, please call Rumwell Farm Shop, which is located in Rumwell between Taunton and Wellington, on 01823 461599, visit www.rumwellfarmshop.com, follow the company on Twitter at www.twitter.com/rumwellfarmshop or log on to www.facebook.com/Rumwellfarmshop.
PEOPLE buying tickets for a charity Casino Night in Weston In Gordano this month (May, 2017) will be entered for a prize draw to win a flight for two to Hong Kong.
The fundraising event for the mental health charity Changes Bristol will take place at The White Hart this summer and each ticket includes entry to a Golden Draw.
Vice Chair and Trustee at Changes Bristol, Alison McDougall, said: “First prize is a flight for two to Hong Kong with Cathay Pacific. Other amazing prizes up for grabs include train tickets from GWR, tickets for Brittany Ferries and lots of foodie vouchers, so there are plenty of chances to be a winner on the night!”
The evening costs £30 per person. Twenty pounds will go towards a guest’s food, drink and casino chips for the evening and £10 will be automatically donated to Changes Bristol.
Mike Yeatman, who owns and runs The White Hart along with his wife Chris, said: “We’re delighted to be able to help raise money for Changes Bristol with this Black Tie Casino Night. It’s a wonderful charity.
“The price of each ticket also includes live music from the band ‘Rock Bottom’, welcome drinks on arrival, a huge pan of paella for guests to tuck into and a mini bus shuttle service to take local people back home at the end of the evening.
“We’ve just printed the tickets, so they are now properly on sale for the event, which is on Saturday, July 8. Anyone interested in finding out more should visit www.whitehartwig.com or call us on 01275 818702. People can also get tickets from The White Hart or Venga at 24 High Street, Portishead. Tickets are available from Changes Bristol as well, please call 0117 941 1123.”
Changes Bristol runs 10 weekly mental health peer support meetings in Bristol. The service gives people suffering from mental health issues a place to talk about their feelings and the platform to take steps towards improving their lives.
Each of the meetings is run through the kindness of volunteers and users do not require a referral from their GP to attend.
Alison added: “As we’re a small charity, and in this current climate, it is increasingly difficult to receive any type of funding. The donations we receive go such a long way to ensuring that we can continue our mental health services, which so many rely on.
“We’re incredibly grateful to The White Hart for hosting this event and choosing to support us this year. I’d like to extend my thanks in advance to the generous people who buy tickets for this event, which promises to be great fun and if you buy a ticket you could even go home with one of our amazing Golden Draw prizes too!”
The Black Tie Casino Night takes place on Saturday, July 8 at The White Hart in Weston In Gordano in aid of Changes Bristol. The evening starts at 7.30pm and ends at 12.30am.
For further details, please call The White Hart, which is on Clevedon Road in Weston In Gordano, on 01275 818702 or visit www.whitehartwig.com.
Tickets are also available from Changes Bristol by calling 0117 941 1123 or visiting www.changesbristol.org.uk.
Ignoring complaints made by social media could cost you your company’s reputation – something we spend a lot of time here promoting and protecting for our clients.
In the 21st century, social media is the simplest way for consumers to share their product and service displeasures with the wider online community. And whether their comments are valid or not, how you deal with them impacts on the rest of the virtual worlds view of you.
We find many firms don’t realise the potential social media has with regards PR, both positively and negatively, and how this goes hand in hand with good customer service.
Social media is an invaluable customer engagement tool and an excellent means of securing meaningful feedback and vastly improving a company’s reputation.
Companies can have their reputations and, therefore, their bank balances ruined in a matter of minutes if they don’t respond to negative comments on Facebook, for example, swiftly and effectively.
Ignoring customer queries on social media in the hope that they will go away is a bad strategy and it is also deeply damaging to start an online slanging match.
Keeping your customers is all about building relationships with them, showing them that you’re interested in them and that you value their business.
Social media offers a great opportunity to do this and firms do need to embrace, and not shy away from it.
Loyal, delighted customers have the essential qualities for giving your business great profitability. They’re much less sensitive to price, spend more per head and are more receptive to cross selling.
Happy customers are a business’ greatest source of untapped profit.
Using good PR campaigns alongside customer service initiatives, that really show you care about your customers, will help you drive your business forward. Good channels of communication are key.
1. Public relations (PR) is about the relationship your organisation has with the public.
2. It has taken over the role of mass marketing and side steps targeted advertising campaigns, which many people have become de-sensitised to.
3. Carefully crafted PR is all about contacting the media with the news. When a story is used, it comes across as a journalist’s opinion or recommendation, giving it greater credibility than a paid for advert.
4. PR can also be much more cost-effective than traditional marketing methods and advertising campaigns. It can enhance an organisation’s reputation and convey its message effectively via print, TV, radio and social media.
5. We don’t suggest our clients abandon all forms of advertising, but we can help bolster or save money on their current spend.
6. PR companies can also offer various levels of support depending on budget.
7. Reputation and a loyal customer base are two of the most important assets of any organisation and effective PR can go a long way to building both.
8. It concentrates on the benefits your organisation or product can bring and it promotes those benefits to a wider audience as well as new and existing customers.
9. PR companies act as a mediator between the client and the media, shaping your message into something that could be featured within a publication or by radio and television broadcasters.
10. Successful PR helps a client reach their intended audience quickly and effectively. It can also instil loyalty within existing customers and drive new website traffic and business footfall.
11. PR companies will work with you closely, develop and maintain relationships with the media and continually promote and raise awareness of your brand while helping it to remain current.
12. PR is a long-term but worthwhile investment and is the key to a successful organisation.
Porcupine PR team