Here are a few reasons why it’s worth investing in your PR and employing an agency or consultant to give your business a professional boost.
Experience and expertise – day-in and day-out, we write press releases, we speak to journalists, we pitch stories, we secure coverage, we think of new ideas and we constantly move on, and we’ve been doing this successfully now for more than 23 years. We have lots of clients that have been with us for many years too.
Return on investment – you can get results without having someone in-house and we are often more cost-effective than a full-time employee with all the associated on costs and contractual obligations, and we don’t have leave or sick days, there’s always someone here to help during the normal working week. There are also few highly experienced individuals with expertise in all the tasks we can offer that have the time and ability to undertake them on a daily basis.
Our team includes experienced and trained national and regional journalists, writers, bloggers, digital PR experts and press and commercial photographers. Our monthly fees start at just £150 plus VAT for help with daily basic social media and £350 plus VAT per month for assistance with other forms of PR. We are available to give help and advice to all our clients throughout the working week too.
Adding skills to your team – if you do have an in-house PR person already, we can work closely with them to help fill any gaps in their skills base or to give them plenty of professional support and advice when they need it.
Another perspective – coming from outside your organisation and looking in, we can look at things in a different way, giving greater PR opportunities.
Fast and efficient – if something needs turning around quickly, we can help. Tight deadlines are part and parcel of our working day.
We want you to do well – we’re there to make your business grow. Your success is our success.
HERBS can be used in borders, rock gardens, in space-conscious city gardens, on balconies, in pots and hanging baskets and even for hedging says gardening expert Peter Burks*.
Peter and the online garden centre www.potterandrest.co.uk are offering free advice this summer on how to grow herbs in small outdoor spaces with the best results.
He says: “Most herbs smell divine, have beautiful coloured and textured foliage and pleasant, bright, friendly flowers. Best of all, they are convenience plants. They are easy to care for and only require picking when you need them for a dish.
“If you wish to grow herbs in a window box outside your kitchen, select plants essential for cooking, for example Rosemary and Basil. Those with colourful leaves such as Purple Sage, Silver Thyme and Golden Balm and fragrant herbs like Pineapple Sage, Lemon Thyme and Sweet Marjoram make good choices.
“Make sure the window box has drainage holes and it is approximately 23cm deep to ensure healthy growth. It must be securely fitted to the wall, as a full window box, recently watered, can be weighty.
“A recipe for a herb collection in two or three pots or tubs, approximately 30cm square, for a patio might include: Parsley, Thyme and Bay in one pot and Rosemary, Chervil, Salad Burnet or Tarragon in another.
“It may be necessary to have the Bay in a pot on its own as it can overshadow other herbs. In the summer grow Basil, Dill, Chervil, Chives and Marigold to boost salad servings. In the winter select Salad Burnet, Sage, Welsh Onion and Rosemary to add to stews and casseroles.
“When buying herbs to plant in your garden, do not overestimate on the number you will require. Make a list before you leave home and take measurements of the area or container you wish to plant up. Garden centre staff should be able to advise you on the number of plants you will need. Pick plants that enjoy the same soil and weather conditions. Sun-lovers include the Mint family and shade-lovers Caraway, Cumin and Anise. Ask for advice or read labels carefully when making your collection.
“If you intend creating a herb hanging basket, look out for plants that trail and use them on the outside and check the potential height of upright plants that can be used as centre pieces.”
For further details, please visit www.potterandrest.co.uk, call 01278 440500 or email firstname.lastname@example.org.
TICKETS have gone on sale this month (March, 2017) for a Gin Festival to be hosted for the first time in Portishead, Somerset.
The event takes place on July 29 at the tapas bar and restaurant, Venga and will include tastings and mixing masterclasses, as well as music and food.
General Manager, Mimi Haffar explained: “We’re hosting our much anticipated first Gin Festival at Venga in July.
“We’ll be having masterclasses and tastings with guest suppliers such as Bombay Sapphire and stalls all around the bar, garden and restaurant area along with some soul and jazz music.”
The event takes place on July 29 from 1pm until 10pm. Tickets per person cost £10.
Mimi added: “Please be drink aware when attending this event and don’t forget we can provide our free Venga bus to take parties home.”
Venga opened in 2013, drawing on many Mediterranean influences for the menu including dishes from Barcelona, Madrid and Granada.
Mimi continued: “We offer informal dining and an authentic experience. The menu is freshly prepared, sourcing ingredients from the Westcountry whenever possible but depending on seasonality and availability.
“By supporting regional businesses, which are able to supply us, we aim to bring the taste of the Mediterranean from the best the South West has to offer, reducing food miles where we can and helping local economies too.”
The Gin Festival takes place on July 29 from 1pm until 10pm. Tickets per person cost £10.
For further details and tickets, please call Venga, which is on the High Street in Portishead, on 01275 814391 or visit www.vengauk.co.uk.
Think about your audience and what will interest them and then tailor your posts to this.
Make a list of companies or people to ‘follow’ on Twitter these could be media related, local businesses or national companies that don’t clash with you. You will probably find a few of them will follow you back in return.
Create a monthly plan of ideas and potential posts. These could be posts about local events, a weekly top tip, comments on interesting news or stories/articles.
It is good to try and tweet or post a Facebook status once a day, so forward planning is key. On Facebook it is possible to schedule your posts so you could do a month or couple of weeks worth in one go. The same can be done for Twitter using an application such as TweetDeck.
On Twitter it is a good idea to try and re-tweet something relevant to your business at least every other day or more.
Take a look at what other companies are doing as this can help you get a feel of the sort of things you should be posting.
Make sure you check your accounts periodically throughout the day to ensure you don’t miss any comments from your followers or friends.
Resist the urge to link your Facebook and Twitter accounts. It is a good idea to keep the two separate as any tweets that go over the 140 characters limit will link people back to your Facebook page so they can see the whole thing and this can be annoying for your followers.
Never set up an auto-respond on Twitter. This will give the impression that you don’t have time to interact personally with your followers.
Porcupine PR team