These days, smart companies are making use of the most popular video streaming website in the world to help increase their brand awareness and sales.
More than one billion unique users visit YouTube every month so why not take advantage of this audience?
Most people turn to online sources or the television for entertainment or information. Combining the two via a video means your message is much more likely to be heard than that of your competitors who stick to more traditional methods, such as print advertising.
A video allows you to appear much more human and personable, potential customers or clients can see the person behind the business, which goes a long way to forming relationships.
YouTube is quick, people can get an idea about you and your business within a few seconds. It also allows for immediate interaction, viewers can watch a video, leave a comment or share it with other users as soon as you make it live.
The best, and often most watched, types of commercial videos are often instructional films or tutorials. These work particularly well as customer service tools.
Films don’t need to be long, in fact the optimum duration is around 30 seconds. People don’t have time to watch lengthy videos and this means your budget doesn’t have to be huge either.
If you’d like to find out more about our video services, please get in touch. We’d be happy to help with any questions or queries.
Porcupine PR team