Every firm, regardless of it type or size, has a reputation to uphold that ultimately effects its success. This image is exuded via the company’s daily connections with its customers, suppliers, employees and the community in the geographical area where it is based.
Every business can develop its reputation using PR. The image of any company is invaluable asset.
Q. I run a new web-based home wares retail website and my target market is predominantly female homeowners aged 30 plus, why should I use PR to attract new customers and sales opportunities?
A. How do people find you? At the moment, they may do a search engine search for a product and from that they will also find everyone else who sells the same product. The competition is tough and it’s likely to get tougher in 2018 if you are relying on this method only to solicit new business. PR is the answer.
There are lots of national consumer magazines that feature pages on home products and they are read by your target market. If each magazine has an average readership of more than 30,000 people, using PR to get free editorial coverage in these publications will give you access to millions of potential customers. This will generate much needed awareness of your company, its exact web address, what it does and offers, and it will also promote sales leads.
Q. Is PR an expensive luxury service reserved for larger companies with big budgets?
A. PR is an investment that can yield tangible results that will contribute to your business success. As mass marketing and advertising campaigns dwindle as people become more discerning and de-sensitised to them, PR is becoming more important. PR is editorial or news, therefore it appears to be the recommendation of a trusted source, the impartial journalist. It doesn’t appear to be blatant advertising.
It doesn’t have to be expensive. There are various different levels of support available to reflect budgets, activity and commitment required. However, in order for a PR campaign to work we do recommend an investment to cover at least two media releases per month during a period of no less than three months initially. This allows for a persistent and consistent campaign to be run on your behalf.
Q. I keep losing out to a competitor who is better known than my company as its name appears everywhere, what can I do?
If you have recently lost out to a competitor because your company’s name and reputation, no matter how good it is, is not well-known or because the potential customer didn’t realise your firm offered the same products or services they were looking for, then it’s time you looked seriously at PR. The promotion of your company’s good reputation needs some serious attention from a professional PR agency with the experiences, contacts and resources to help you out. Call us today and find out how we can help immediately.
Consider what holds more weight - an advertisement about a new shop, hotel or restaurant opening or a positive article, written by a respected journalist about the hottest new place in town?
Public relations (PR) helps form a favourable public opinion through the ‘implied endorsement’ of non-biased industry authorities – online, print and broadcast media journalists.
PR generates news coverage and news coverage builds credibility. People believe editorial they read online, in newspapers and magazines, what they hear on the radio and what they see on television.
By generating multiple story angles, designed to reach different media, you enhance the number of online, published and broadcast stories about your business. And each of these stories educates the public about your product/service.
The cost of hiring us to produce press releases and get them placed in media is a fraction of what you’d pay for advertisements too. In addition, the articles a press release generates may be viewed by a larger audience since consumers tend to pay more attention to stories than advertisements unless they are looking for something that is specifically being advertised such as a car for example.
A well-placed PR story can reap benefits for an extended period. The fundamental PR strategy is to place a story in one publication and move it up the ladder to another magazine or newspaper, or transfer it to another medium such as radio or television.
Consumers often save links on devices, print off or cut out and keep articles they read. Also, a copy of the publication containing your article can be passed around in person or via email or social media. Good news!
HOME cooks looking to take some time out from the kitchen this Christmas Day (2017) can bring friends and family to dine at The Bower Inn on the big day instead.
This week (October 9), the award-winning boutique hotel, restaurant and pub in Bridgwater has officially revealed its three-course menu for December 25 and is now taking bookings.
Head Chef, Tom Jones explained: “Christmas Day can be very stressful if you’re the one in charge of all the cooking. We open on Christmas Day so that people can have a break from the pots and pans and all the washing up. We’re happy to do the work, so you can have a laid-back morning, opening presents and enjoying your time with your loved ones.
“This way after lunch, there’s no bickering about the tidying up either and you can just go home and relax in front of the TV! Coming for a meal out means no one has to feel under pressure to get things done.
“Our Christmas Day Menu celebrates the very best of Westcountry and Somerset-sourced ingredients, and looks set to be a wonderful way for those wishing to have some time off from the chores and a stress-free lunch out on the big day.
“Full details regarding the menu can be found on our website www.thebowerinn.co.uk/eat/eat.html but rest assured we’ve got all the traditional favourites including turkey with all the trimmings and Christmas pud. For those who aren’t keen on these dishes, we’ve lots of other options available too with special dishes in each course for vegetarians. There’s also a fish main course if you’d prefer that too. All our dishes are made in-house from the very best fresh ingredients that we are able to source locally.”
The Bower Inn’s owners, Peter Starling and Candida Leaver, took over The Bower Inn, which was a rundown and empty country pub, in 2010 and have spent the past seven years refurbishing it and rejuvenating the business.
Tom added: “They’ve created a successful pub, restaurant and boutique hotel with an excellent reputation for ambience and food. We work hard as a team to deliver the very best in customer service too.
“We’re open throughout the week, serving seasonal dishes with ingredients sourced from nearby. We serve lunches daily, except Monday, and are open every evening for dinner. We now have 16 beautiful and individual hotel rooms that are cosy and comfortable, and we offer B&B accommodation as well.”
For further details about The Bower Inn’s Christmas Day Menu, please call 01278 422926 or visit www.thebowerinn.co.uk. Booking is essential. The meal costs £70 per person, children aged 14 and under are charged at £34 per head, for a three-course menu.
CHRISTMAS shoppers from North Somerset hoping to buy handmade gifts and decorations are being invited to five festive markets in aid of charity at the end of the year (November and December, 2017).
Businesses from the area are having stalls* at the events at The White Hart in Weston In Gordano on Thursday, November 23 and then each Thursday until Thursday, December 21.
Event organiser Pilar Amores from Two Crowns Event Management in Portishead explained: “We’re delighted to be partnering with this popular pub and restaurant to host these fun, festive markets outdoors in its wonderful garden and tepee. We’ve secured lots of lovely stalls selling everything from locally-made and sourced food items, festive decorations to interesting gift ideas.
“Some of the stallholders attending include The City Garden Shop from Bristol, which will be bringing gorgeous flowers, plants, herbs, succulents and pots to enjoy at home and at your Christmas gatherings too!
“Also attending are Wild Grove, homemade producers of exquisite creams, artisan soaps and delicate oils, Oh Letti Handcrafts, makers of handmade one-off items, such as ladies’ skirts, cushions, animal door stops, door hangers, Christmas tree decorations and Planted, which provides vegan street food including delicious dishes, such as vegan fully-loaded hot dogs, colourful salads and risottos to eat in at The White Hart with a drink or to enjoy at home later!”
Each market will start at 4pm and run until 9pm. An entrance fee of 50p per person will be charged with all monies raised going to The White Hart’s charity of the year – Changes Bristol. There’s free entry for children.
Chris Yeatman, who co-owns the The White Hart, said: “Our Venga bus will be running on a free transport loop on these evenings to and from our sister restaurant and tapas bar Venga in the High Street at Portishead to us from 4pm. The last bus back to Portishead will be at 9pm.
“As well as all the other stallholders, we will do a ‘mulled’ drinks stall offering mulled wine, sangria, champagne and cider.
“We will have our patisserie open throughout each event offering tea and coffee to drink on-site, and cakes and artisan bread as well as Christmas chocolates, yule logs and panettone. People can order their Christmas goodies on the night and come and collect them nearer to Christmas if they wish too.
“Our chefs will also provide a chilli and rice for shoppers to purchase and eat on site throughout the evening. We’re hoping to ensure the markets are entertaining too with carol singers and choirs. We’re also going to have Father Christmas at the event and there will be a booking system with time slots, and we’ll be announcing more on that nearer the time.”
Changes Bristol gives people suffering from mental health issues a place to talk about their feelings and the platform to take steps towards improving their lives.
As one in six adults in England suffer from a common mental health disorder, and are more likely to use community services, Changes Bristol has become increasingly essential in the areas where it operates.
The White Hart’s Christmas markets run from 4pm until 9pm each Thursday from Thursday, November 23 until Thursday, December 21, 2017.
For further details, please call The White Hart, which is on Clevedon Road in Weston In Gordano, on 01275 818702 or visit www.whitehartwig.com.